Snapchat is an application that allows you to take good pictures. Snapchat contains many filters that make your pictures attractive. Snapchat was made and launched by three Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. How does Snapchat earn money?
Revenue of Snapchat from 2015 to 2023:
In 2015, Snapchat made only $0.05 billion. The revenue was $0.5 billion in 2016. It further increased to $0.8 billion in 2017, $1.1 billion in 2018, $1.7 billion in 2019, $2.5 billion in 2020, $4.1 billion in 2021. In the years 2022 and 2023, its annual revenue stood at the same value of $4.6 billion. So, let’s hope best for the current year.
Snapchat daily active users from 2015 to 2023:
- In 2015, Snapchat had only 86 million users.
- The number of users in 2016 was 143 million.
- The number jumped to 173 million in 2017.
- In 2018, the users were 188 million.
- In 2019, the number of users jumped to 203 million.
- The number jumped to 238 million in 2020.
- In 2021, the users were 293 million.
- In 2022, the users were 347 million.
- The number jumped to 397 million in 2023.
One more fact is that most of the users of Snapchat are from India.
Why did Snapchat get too much fame?
Behind the fame of Snapchat, the reason was its emerging need. Before Snapchat people used to edit their pictures manually. Now when Snapchat is available, it reduces the time for people to edit pictures or videos. Furthermore, Snapchat contains many filters that gain the attention of people.
What is Snap’s score?
Snap score is a score that is displayed on your profile. It tells people how much you use Snapchat. Snap Score increases by clicking or sharing more and more pictures. You can share your pictures (snaps) with your friends, family, or anyone else.
● How does Snapchat earn money from Snap score?
People can also pay to maintain their streaks. So, when their streak reaches near the end level, they pay to maintain their streak.
The Map on the Snapchat:
Snap map tells you the location of other people. You can see the location of someone on Snapchat. But cannot see everyone’s location on Snapchat. You can see the location of only those people who have allowed Snapchat to share their location.
Sponsored lenses:
There are many sponsored lenses on Snapchat by which Snapchat earns money. The owners of these lenses pay money to Snapchat for the advertisement of their lenses. As a result, Snapchat promotes the rank of these lenses. In Snapchat, when you open the list of lenses, sometimes the top lenses are Sponsored lenses.
How does Snapchat earn money?
There are two ways through which Snapchat earns money in advertisement
● Self-created ads:
In this model, people make their ads on themselves for their advertisement on Snapchat.
● Direct and purchase:
However, in this model, Snapchat makes your ad. You only have to pay for Snapchat. Snapchat is responsible for listing your ad. Snapchat will decide automatically whom to show your ad to.
Pricing of Snapchat:
● From Sunday to Thursday, $450000 per day.
● On Friday, and Saturday, $500000 per day.
● On holiday, $700000 per day.
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See the detailed video of how Snapchat earns money