So if you guys don’t believe me today, we will look more into my screen and you will see that my actual Amazon FBA business did a hundred thousand plus dollars of sales in the last 30 days. I have my proof gentlemen & ladies but first, let me show you guys today the EXACT step-by-step strategy on how to find winning products and what you should and should not be selling on Amazon. If you make a mistake in this section, then you’ll be doomed. Let’s get into it. What’s up Champs? Welcome back to our page. My name is Aafaque Ahmad. Today I am going to teach you about Amazon Product Hunting.
Proving the Success: Proof of My Sale
The first thing that I want to do is prove to you guys that my Amazon FBA business did over a hundred thousand dollars in the last 30 days just to give me a little bit of credibility and let you know that what I teach is what I implement in my own Amazon FBA business.
So, we’re going to come over here and dive into my first Amazon account. As you guys can see, I’ve done just over fifty-eight thousand dollars on this account. On my second account, I did just over forty-four thousand dollars in the last 30 days.
So, what I’m about to teach you in today’s blog works, and I’ve just shown you guys proof. I can’t put enough stress and emphasis on this topic of product research. If you do this wrong thus, as I told you, you will fail, full stop.
What I am going to do then is tell you what you should not sell on Amazon. And if you guys enjoy, if you guys like the blog, please do me a favor: drop a comment. Your support means the world. And let’s come over here. Let us discuss more about Amazon Product Hunting.
What Not to Sell on Amazon
Let’s talk about what you should not sell on Amazon. So the first thing that is super important is cheap products, okay? So if you are selling a product that’s seven or eight bucks and it is a cheap and flimsy product, what that is going to do is, number one, it is going to create poor ratings. You must understand clearly how to do Amazon product hunting.
If you’ve got a piece of junk that cost little, does not work like a charm, or sucks – you are going to get horrible reviews, and as soon as you have horrible reviews – the listing is going to go down, and it’s going to get ruined.
So,
The second thing is, if it’s super cheap, what that means is it’s going to attract a lot of players because it costs a lot less to get into the market. And so, when considering the matter, if you’re able to sell a product for 10 bucks then you’d get each unit for 75 cents, a dollar, or two bucks. And if you order, for instance, 200 units, it means, of course, several hundred dollars as a beginning. So the barrier to entry is super low, and what that creates is a lot of competition selling these cheap products that just end up in price-tanking wars. And it’s just a race to the bottom quick. So that is the reason that you don’t want to sell cheap products.
And the third reason that I forgot to mention is PPC. In marketing your product, you have pay-per-click advertising, and every time somebody clicks on your listing, then you are going to be charged.
Let’s say you are doing paid advertising, for example, PPC advertising, and you are advertising an eight-dollar product, you spend one dollar on each click.
Well,
That results in basically all your profits after you get two or three clicks, and boom, you’re not profitable. So looking to sell cheap products is not the way to go.
The second thing is competitive products. We talk about this, and we’ve heard it time and time and time again. We’ve got to sell products that are low competition. What does that mean? And I’m going to explain that in today’s blog. We’re not going to dive into it too much right now, but note: are less likely to offer competitive goods. The third thing is not to sell seasonal and trendy products. I see so many new Amazon sellers make this mistake, and they find a product that comes across, and it looks like it’s just amazing. But then when they launch it, the season has already passed, and there’s no demand.
And they’re like, well, where are my sales? What’s happening? And then they get stuck with a bunch of seasonal inventory. It’s hard to sell, and then it gets stuck on Amazon. Then you get long-term storage fees, and it’s just a disaster.
So,
Make sure you do not sell seasonal or trendy products.
The fourth thing is not to sell restricted or patented products. I’ve done this before. I may have sold products that are in a restricted category, and Amazon will say, “You can no longer sell products in this category”.
And I’ve sold products that have patents on it, and then basically you order this inventory, and you go to try to sell it, and then you can’t, okay?
So those are just super important, and that alone, right there, in the five minutes that I just talked to you, not even five minutes, about what not to sell, doing those things will save you tens of thousands, if not hundreds of thousands, of dollars, okay?
So that is what you should not sell.
What You Should Sell on Amazon
Now I will be discussing what you should sell but first let me outline step-by-step strategies whereby we can look for these specific products. You must understand clearly how to do Amazon product hunting.
Okay, let me go over here, and this is what I’ll be discussing with you all: what to sell on Amazon.
The first thing is, I bet you that a lot of Amazon sellers don’t even know this, but its profit margins. So many sellers have no idea what their profit is. They don’t know their FBA fees. They don’t know their landed cost, and they don’t understand anything.
And if you guys are like, well, what’s the landed cost? Well, that means how much does it cost to get your product landed at Amazon? So that includes fees, duties, taxes, product costs, shipping costs—everything added up.
What is your landed cost?
Once you figure that out, then you can run the numbers, you know what, Amazon FBA fees for this price are this, and the costs I need to pay are this. What is my profit margin? You must keep margin in mind during your Amazon Product Hunting.
You can calculate that, and your profit margin should be in the range of that 30-plus. Now, some products might be a little bit lower, but if you are not at a minimum of 30% with your landed costs and FBA fees taken into account, then that’s not the product that you want to sell.
In Addition,
We’re in the business to make money and if you’re not profitable, then, it’s just not going to cut it, okay?
So that’s the first thing. The second thing that we’re going to look for when it comes to selling products on Amazon is premium products. What this is going to do is it’s going to do the opposite of selling cheap products.
It’s not as cutthroat as you’d imagine because the barrier of entry is just a little bit higher. Then you’ve got the pricing structure where it’s slightly higher. So I like to sell a little bit higher-ticket items—25 dollars, 30 dollars plus would be great.
Because what that allows you to do is manage profit margins better and manage PPC a lot better. It just becomes a whole lot more profitable. My most profitable items are items that are over thirty dollars, period, no ifs, ands, or buts.
So,
Look to sell premium products. What that will do is, if you have a premium product, customers aren’t just buying it based on price; they care about what the product is.
Which leads to the third thing that you should sell. And I promise we’re going to get into hands-on strategies to show you guys how to find these products. But it’s so important to build that foundation and understand what you should and shouldn’t sell.
So the third thing is it solves a problem. This is so important, and this is something that few people discuss. And if you can do that, if you can fix something, that’s where you’re going to make money. There’s a good term, a good saying that says, “Dollars follow value.”
So the more value you can bring, the more problems you can solve, the more money you will make.
So if you can identify a product that is premium and maybe this product costs fifty dollars then you can fix somebody’s problem or make their life a little bit better, it will lead to several things.
This is going to cause more money directly into the consumer’s pocket and ultimately a better experience which = more reviews that translate to credibility = more sales and it is that chain effect.
Well,
Then there lies the challenge, if you can find a product, and you can discover, well, this product is fine, but how can it be improved? What should I do as regards this problem that this customer has?
What you can do is you can read customers’ reviews on Amazon as I did and see, okay, they’re struggling with this, or it’s not big enough, or they don’t have this color, or they don’t have this size, or whatever the case is. If you can solve that and then advertise that that’s where you can start crushing the game of Amazon.
So that’s the third thing: you need to solve a problem.
The fourth factor therefore that I am focusing on is attempting to locate a product where there is little brand establishment.
Let me give you an example. If you are selling for example soccer balls and you are featuring Adidas, Nike, and Puma, then there’s a high chance you will struggle to compete against those brands.
I think the key takeaway you’re getting from it is you have to find a category where those large brand names are so overpowering what you need to do is locate a whole category where one company is doing let’s say one hundred thousand and the others are doing let’s say two thousand.
You have to decide which category, which product, and which niche is spread out, it is not brand-concentrated it is not a case where one brand just controls the whole market.
If
You can do that, that’s going to set yourself up for success. The fifth thing that we should look to sell on Amazon has to do with keywords.
This is critical, and if you are an Amazon seller, you should grasp this idea, full stop. Amazon is another search engine more or less like Google. Yeah, I mean I say this all the time, when you first go to Google, or you go to Amazon, think about that from a customer perspective.
I go, and I look for something in particular, and what is great is there are numerous shades for defining particular items. So you take a product—let’s just say we’ve got this iPhone phone case. You could describe that iPhone case in several ways.
It could be an ultra-thin designer iPhone case, it could be an eco-green iPhone case, it could be a dual-function wallet iPhone case it could be polka polka-dotted waterproof iPhone case, it could be a manly iPhone case, or a lady-like iPhone case.
Thus,
People can express that particular product in many different words. One thing that I’m looking for that basically makes a good product is if there are multiple keywords that describe a product. So if you can take your product and there are, let’s say, 10, 20, 30, a hundred different ways to describe that product, that’s amazing.
What that allows you to do is get ranked for your product on multiple keywords on that first page. If you can be on the top of page one for all these keywords, that’s where you just start raking in the sales.
So what you need to look for is a product that has more than two or three keywords to describe the product.
Now, for the most part, it is, but there are some products where there are only one or two words to describe them, and that gets trickier. Because then competition comes in, and then there’s not that low-hanging fruit that we call, like, the keywords that are low-hanging fruit to target in our PPC campaigns to launch the product.
Then it just becomes a little bit more competitive.
So,
If you can find a product that has a ton of keywords throughout the description that is going to be a winner.
The sixth thing that we’re going to be looking at is the difference in prices.
What I mean by this is, if you go to Amazon—and I’ll show you guys an example—so if we come over here and we search for the product ‘tongue scraper’, and if we scroll down, you’ll see that this seller is selling for $9.99, this one is selling for $7.62, $12.99 $6.99 $7.00.So you can see that literally on that first page, there are prices from $7 to $13.
So you’ve got basically a $6 price disparity, and that’s not good. That is terrible.
What I like to look for is if it happens to be the product you are interested in you go to the first page and there is a $20 one and then all of a sudden there’s a $100 one.
And you’ve got the model you see the price that differs and you see move about 20, 30, 40, 50 and 100. That is amazing. Because what that means is you’re not competing solely on price.
And when I look at this, I’m, for a tongue scraper, like, I don’t care. All of them look pretty much the same, and I’m going to buy it based on basically the price and reviews.
I am going to be like, oh well this one is cheaper, I should buy this product.
We don’t wish to have a predicament where we are expecting and planning that people will purchase a certain product because of affordability. The seventh thing to look at for what we should sell on Amazon is: is the product giftable
So,
What I mean by this is, if you can have a product that is easy to gift—whether it’s for Christmas, whether it’s for a birthday, whether it’s for Mother’s Day, Father’s Day—or if it’s just a good product to buy for yourself, like it can be universal, that is going to be great
That product is going to really increase during Q4, during those holidays, during Easter, Valentine’s Day – those different events.
Many people are going to be purchasing it because they are purchasing it for someone else. So giftable items are fantastic.
And that’s not, like, an absolute must, but it’s something that can bring in quite a bit of sales during those specific holidays.
Now, diving into the last thing that I’m looking at of what you should sell is the obvious.
We hear it repeatedly, and that is a product with high demand and low competition. If you understand this then Amazon Product Hunting is not that difficult.
Analyzing Potential Winning Products
I’m just going to say I’m going to start my search at 300 reviews and just make it so that I don’t have any crazy competitors that have tens of thousands so I’m going to filter that out and then we’re going to come over here to the cells and go to price and this is where we don’t want to sell cheap eight-ten dollar products we’re going to come over here and we’ll just say a minimum of 20 to let’s just say forty dollars for this example next I’m going to go a little bit higher and we’ll say 25 to 40. And actually I’m gonna even go even higher I’m gonna go 25 to 60.
And again this kind of depends on your bud budget bigger budget you have the the more expensive product you could go out there and sell from there you’re going to go to monthly Revenue this is obviously going to help us find products that have high demand and so you’re going to come over here and I’m going to do at least a product that is doing five thousand dollars per month products is not doing five thousand dollars per month then it’s not crazy in demand and it might not be something worth my while but on the flip side there could still be great opportunity on a product that’s doing like let’s say fifteen hundred to three thousand
So,
I’m not saying that you shouldn’t but I’m just giving you guys the example so we’ll say five thousand and we’ll say Max 20 000 I don’t want to go after some crazy product that is doing Thirty forty thousand dollars per month and this is where new Amazon sellers just make this mistake and they think that oh I want to sell a product that’s doing 30k a month but if you realistically want to sell a product that’s doing thirty thousand dollars a month you’re going to have to have a massive budget because to meet that thirty thousand dollar per month you’re going to be having to spend a lot on marketing
You have to spend a ton on inventory you’re gonna have to buy three months of inventory and that’s going to cost a ton of money so what you can do is you can kind of tailor it to what your specific situation is and that’s kind of how you reverse engineer uh the equation so five thousand to twenty thousand is kind of that good monthly Revenue range and then we’ll come over here and this is just like a little bonus tip is the number of images this is something that you can find sellers that don’t understand what they’re doing on Amazon so maybe they only have a couple of images on their listing and that’s a good sign of low hanging fruit an opportunity for you to come in and improve your product and destroy your competition
Because,
They only have a couple of images so this is weeding out some of the top sellers and you’re trying to find sellers that don’t know what they’re doing I want to say sellers that have Max of four images and if they only have four Images they’re clueless of what they’re doing on Amazon so right there is just kind of a general overview of some film cultures that you can kind of go in and then I’m going to hit search
One thing that I do want to share with you guys first is the listing age in months this is going to help us find products that are not super trendy that aren’t just fads that aren’t seasonal and you want to have the listing age at least eight months plus and what this is going to do is it’s going to help you find products that are not just kind of that fad trendy product or products that are just coming to market that is going to get super competitive
So,
We want to find one that has historical data so that we can make the best educated decisions so we’ll come over here and we’ll put the listing age as the minimum of eight months and then we’ll come over here and hit search and just like this they’re going to go in and they’re going to find a ton of products that fit this specific criteria and as you can see there are over 500 items that fit that criteria that we just picked now what we’re going to do is we’re going to scroll through and we’re going to be able to find something thing that is like hey this could have potential or oh this looks interesting and so right here this first one this metal plant stand as you can see it sells for 40 bucks the monthly sells 207 they’re doing eight grand a month
So,
They don’t have a ton of reviews and as you can see they’ve got 4.6 review uh rating so it’s pretty good reviews and what I like to look at is for bad reviews and so what I’m going to do is I’m going to click on this little button and it’s going to categorize it from bad reviews to good reviews and what this is going to do is I’m going to find a product opportunity where if they’ve got 4.1 Stars 4.3 stars that means that there’s something that I can do to improve it so right here as you can see I’m not even sure what this product is but it’s a sun shade and so I’m going to click on this and see what it’s about on Amazon and they don’t have the best of reviews and the images honestly are photoshopped
They don’t look that great and so I’m looking at this I’m like okay this is cool this is a canopy shade and they’ve got 300 reviews they’re selling it for a pretty good price point and they have bad reviews so what I can do is I can take this product and I can be like okay well there are ways to improve it because there are 12 percent of people leaving one-star reviews so I’m going to take that and I’m going to go find a manufacturer that can solve those problems and just like that I have a potential winning product
So, literally
In a matter of seconds, I came across a product and all of these there are different colors like they’re doing pretty well like they’re doing 5K per month on this particular sun shade and I could go in and see if I could improve it as you guys saw my Amazon FBA business does over a hundred thousand dollars a month and this is exactly what I do inside my business. During Amazon Product Hunting your research matters the most.
Conclusion: Taking Action and Getting Results in Amazon FBA
I hope you guys Implement what I just taught you and take action if you guys need additional help you guys want more support you guys want me to hold your hand through the entire Amazon FBA process I know this blog was a little lengthy but it is so important to understand what you should and shouldn’t sell on Amazon because if you do this wrong you will fail your business period And I hope that this helps you avoid silly stupid mistakes that’ll cost you tens if not hundreds of thousands of dollars so thanks for watching if you guys enjoyed like the blog drop a comment and we’ll see in the next blog.
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